An Expert’s Personal Brand
With everyone and their baby’s momma with a Twitter, Facebook, and blog, personal branding has never played such an important role in standing out from the faceless masses. I understand that. I appreciate it.
But when we get caught up in personal branding, we lose sight of our execution.
“How should I brand myself?”
“What is my MO? (modus operandi - method of operation)”
“What is my USP? (unique selling proposition)”
“Who am I in this prism of like-minded bloggers trying to get ahead in an increasingly fast-paced world? Who should I be?”
How about being… yourself?
If you aren’t yourself - what’s the alternative?
The alternative is spending copious amount of time developing strategies and tactics to convince everyone in your world you’re an expert on subject X.
Which seems so much more complicated than shutting the hell up and focusing on being that expert.
The thing about experts is that usually they’re busy furthering their research or helping others, instead of tooting their own horns.
That’s their personal brand.
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